Developers
Marketing a new development in the Lake Geneva region: market launch, price positioning and sales tracking.
Selling the remaining units of a development: the method
How to revive the last unsold units of a Geneva development without slashing prices, through a diagnosis of the causes and a new wave of outreach.
Sales reporting to the developer: what to track
The indicators a developer should require from their sales agent to steer the sale of a development in Geneva.
Selling off-plan: reassuring the buyer before completion
Selling off-plan means making the future home tangible, framing the payments and highlighting the guarantees specific to new builds.
Building a unit-by-unit price grid for a development: the method
A unit-by-unit price grid is built by adjusting a reference price according to floor, orientation, floor area and outdoor space.
Choosing your marketing partner in Geneva: the criteria
Knowledge of the local market, a base of qualified buyers, an in-house image studio and transparent reporting: the criteria for choosing an agency in Geneva.
A development's microsite: what it is for and what it contains
A microsite dedicated to a development brings together showcase, floor plans, availability and contact at a single address designed to convert buyers.
Positioning a development against the competition in Geneva
Defining a clear positioning, a precise target and a credible message to differentiate a development in a contested Geneva area, without overpromising.
Sequencing the sale of a development: closed circle, off-market, public
How to open the marketing of a Geneva development in successive stages to protect the price and measure the market's real interest.
Marketing a property development in Geneva: the key stages
The stages of marketing a new development in Geneva: positioning, price per unit, sales materials, off-plan pre-sales and reporting.
Pre-marketing a development in Geneva: selling off-plan, why and how
Selling off-plan secures the take-up of a Geneva development and reassures the lender. Here is how to prepare and structure pre-marketing.
Delegating the marketing of your development to an agency: what changes
What delegated sales bring a Geneva developer: a buyer base, local expertise, objectivity on price and time regained.
Presenting a new development in Geneva: marketing a property edition
How to present a new development in Geneva: naming, faithful imagery, a show apartment and materials consistent with the reality of the project.